Sony has a new ‘AI robotics’ drone division called Airpeak

Sony Launches Airpeak, a Division Focusing on Next-Generation AI Robotics and Drones

Sony, renowned for its expertise in media capture and innovative technology, has unveiled its latest division, Airpeak, dedicated to next-generation drones and AI robotics. With a strong reputation for building excellent cameras and supplying sensors to other manufacturers, Sony is now venturing into the drone market to explore the vast opportunities that unmanned aerial vehicles offer.

In a press release, Sony expressed its commitment to supporting the creativity of video creators and contributing to the advancement of the entertainment industry while aiming to enhance efficiency and cost savings across various sectors. The company also emphasized its dedication to ensuring the highest level of safety and reliability for drone use, even in challenging environments that have posed difficulties in the past.

While targeting the videography and photography space, where Sony faces competition from established players like DJI, the company’s mention of various industries indicates its ambitions reach beyond traditional consumer applications. Sony’s AI and robotics expertise could be harnessed to explore exciting possibilities such as emergency response, supply delivery, warehouse and factory assistance, and fire prevention.

DJI, currently the industry leader in drones, has also expanded its product offerings due to declining consumer drone popularity and increasing regulatory restrictions. Sony’s entry into the market with its technological prowess positions it to compete in diverse sectors and cater to a wide range of customers, from everyday consumers to large enterprise deployments.

Sony plans to unveil further details about Airpeak in the Spring of 2021, signaling its commitment to driving innovation and pushing the boundaries of what drones and AI robotics can achieve. With its established presence in the media industry and a history of groundbreaking technology, Sony’s foray into this new frontier holds the promise of transformative advancements and exciting possibilities for the future of drones.